When Lyla Wilde founder, Sophie, moved to London in 2014, she worked in PR for luxury group LVMH. Life became a whirlwind of working, socialising, and occasionally attempting to indulge in the minefield that is the London dating scene. After a couple of years, Sophie met Duncan, and they began dating.
As schedules were hectic, weekly date nights became an essential part of their relationship, and with it this brought office outfit changes and an ever-growing stash of clothes in Sophie's desk drawer. The frustration grew, and with it, the realisation that the contrast between her day and night wardrobe was too inconvenient. She yearned for relaxed, luxurious pieces to dress up or down, no matter the occasion.
In desperate need of day-to-night pieces that are as effortlessly stylish when meeting a friend for a casual lunch, as when dressed up to the nines, Sophie took matters into her own hands - and so, Lyla Wilde was born.
Embracing the power of femininity, we've combined some of the world's most luxurious materials with bold prints and tailored designs, to create wardrobe staples that flatter and emanate elegance, while never foregoing the necessity of ultimate comfort - whether you are travelling the world, out to play, or simply lounging around the house.
We are proud to have an entirely female team - simply because, who else better to create a brand for women, than women themselves?
In a world where staying in is the new going out, and the line between work and personal life is so blurred, we have created a collection that reflects this new way of living, working and playing, in the most luxurious way imaginable.